Craftsmanship and Artistry at the Foundation

Venus Trine Mars is a handmade jewellery brand based in Sydney, Australia, where every piece is sculpted by hand using the ancient art of lost-wax casting, a technique treasured for over 3,000 years. In an era dominated by fast fashion, the founder Rebecca was determined to preserve the artistry and soul of jewellery-making.

“I was passionate about preserving jewellery as an art form. I wanted to create beautiful gemstone jewellery for women who were looking for a brand that celebrated artistry and individuality.”

Each piece carries the mark of craftsmanship and individuality, designed for women who value creativity, timelessness, and authenticity.

The Search for the Perfect Online Setting

When it came time to bring the brand online, finding a Shopify theme that could capture that same artisanal essence proved challenging.

“I had searched on Shopify for weeks to find the perfect theme for my brand. I wasn’t able to create that look and feel for Venus Trine Mars with any other theme than with Envy.”

Most themes limited product visibility, only displaying a small handful of items on the homepage. But as a new brand, it was essential to Venus Trine Mars that potential customers could immediately see a broad collection of designs; the artistry had to shine from the very first glance.

“It was important to have a homepage where I could showcase eight hero products so potential customers could immediately see the unique designs of our jewellery.”

With other themes only previewing three items and a “view more” button simply wasn’t enough. That’s why our premium Shopify theme Envy caught her eye.

Choosing Envy for Its Elegance and Flexibility

As a first-time small business owner, investing in a premium theme was a big decision, but one that quickly paid off.

“The ‘Shop the Look’ feature is perfect for jewellery brands or fashion brands.”

— Rebecca, Venus Trine Mars Founder

“It was important for me to invest in a theme that had everything I was looking for versus starting out with a free theme and upgrading later.”

Envy offered the perfect balance of style, structure, and support, a premium theme that felt effortlessly refined yet flexible enough to bring a handcrafted brand to life. With features like the “Shop the Look” section, Venus Trine Mars could beautifully showcase styling inspiration and help customers visualise pieces in everyday settings.

“The ‘Shop the Look’ feature is perfect for jewellery brands or fashion brands. I am able to showcase different ways to style the jewellery and help customers visualise what the pieces will look like.”

Setting Up for Success

Even as a first-time Shopify user, the theme setup was simple and intuitive.

“With a vision of what you are creating in mind, everything was self-explanatory and easy to set up.”

The Envy structure gave the freedom to focus on storytelling, while the support team made the process seamless from start to finish.

“If I was ever in need of technical assistance, the resources on the Eight Themes website came in very handy and the technical support team was always available to assist.”

Amazing Results That Matter

Since launching with Envy, Venus Trine Mars has experienced remarkable growth, both creatively and commercially. The new site not only streamlined the founder Rebecca’s workflow but empowered her to manage everything independently, without a developer.

“Last month, we had our biggest sales month to date, with over a 230% growth in revenue.”

— Rebecca

“The biggest impact the theme has had is on my personal workflow. The theme allows me to manage my online store easily without needing to hire an additional developer.”

And the results speak for themselves:

“Last month, we had our biggest sales month to date, with over a 230% growth in revenue. We’ve also received positive feedback from our customers about the user experience and speed of the site.”

Support That Shines

Behind every successful launch is great support, and for Venus Trine Mars, that made all the difference.

“Your support team has been incredibly helpful. I’m definitely not what you would call a technically savvy person, but I was able to create my website myself. The team was friendly, patient, and helpful.”

Even years later, the brand continues to rely on Envy as its creative foundation.

“I’ve been using Envy for 2–3 years now and I would not change themes.”

Why Should You Pick Envy as Your Shopify Theme?

Because it has all the ingredients to help you sell more…

• 📈 Venus Trine Mars saw a 230% increase in revenue and improved site performance
• 💎 Homepage showcasing 8 hero products for maximum visual impact
• 🛍️ “Shop the Look” feature for effortless styling inspiration
• ⚙️ Easy setup and self-management with no developer required
• 💬 Responsive, helpful support from the Eight Themes team

If you’d like to view some demos or to trial Envy for free, click here and if you’d like some more detailed information you can view our documentation site here.